Beachfront Names Former Oath Executive Chris Maccaro CEO
Published by Beachfront Newsroom on
Beachfront Names Former Oath Executive Chris Maccaro CEO
Maccaro Bolsters Relationships with Tier One Publishers and Brands for Beachfront’s Premium Video Advertising Platform for Connected TV, Desktop & Mobile
NEW YORK — October 2nd, 2018 — Connected TV (CTV), desktop and mobile viewing are converging and driving an explosion in over-the-top (OTT) premium video advertising. Meanwhile, Roku has a $7 billion market cap on the strength of ad-supported CTV growth. Enter Beachfront, the premium video advertising company for the connected device age, which today announced the appointment of Chris Maccaro as CEO.
“Technologically speaking, Beachfront is ahead of anything I’ve seen, with an ability to seamlessly support the delivery of all types of premium video ad formats across complex mobile, desktop and connected TV environments — including live video, which is remarkable,” said Maccaro, who most recently served as Vice President and Head of Emerging Markets at Oath.
Beachfront, the company former Secretary of Commerce Penny Pritzker and her PSP Partners invested a majority stake in late in 2017, was built from the ground up for premium mobile, desktop and TV viewing everywhere, creating a compelling allure for a media executive with the pedigree of Maccaro. He brings invaluable knowledge into what an evolving supply-side platform (SSP) for top publishers must do to facilitate premium video ad transactions at scale, programmatically.
Maccaro will work closely with Beachfront founder and President Frank Sinton. “Chris is a great fit for Beachfront because he understands the digital video advertising needs of premium publishers and tier one brands, while remaining mindful of the importance of keeping the viewing experience pristine for consumers,” said Sinton. “It’s a humbling experience to speak with Chris about where the market is going and strategize ways Beachfront can address industry pain points into the future — because he possesses experience and know-how few have. He walks a perfect line between industry visionary and grounded business operator.”
“Chris is a significant figure in digital advertising, having led advertising sales efforts and innovation for one of the world’s biggest media companies alongside his work with blue chip brands,” said founder and Chairman of PSP Partners Penny Pritzker, who recently appeared on Recode Decode with Kara Swisher discussing PSP’s Beachfront investment. “When you consider the M&A activity in advertising and marketing technology, moves like AT&T buying AppNexus — coupled with Beachfront’s lead independent role in the market — it’s no surprise that Chris decided to join the team.”
Beachfront operates at an unprecedented scale, seeing more than one billion delivered video impressions per month flow through its system each month. The company has also done extensive work to prevent OTT ad fraud, and was the first SSP to provide both inventory quality validation and audience validation across all OTT devices.
Previous to his most recent role at Oath, Maccaro was Vice President of Field Sales for North America at Yahoo, where he led the advertising sales team focused on serving Yahoo’s tier one advertisers across multiple verticals. Prior to that, he was the Vice President and Industry Lead for the Finance category. All told, he has more than 20 years of experience in digital media and advertising.
Added Maccaro: “Having spent nearly 15 years on the publisher side of the advertising business, I'm passionate about supporting premium media companies. We need to protect quality editorial. Market dynamics over the years have suppressed margins for publishers and threatened their existence. Our mission is to improve revenue opportunities for publishers across their owned and operated properties, while championing trust and transparency to ensure premier brands can advertise across screens with confidence.”
About Beachfront
Beachfront is the premium video advertising company for the connected device age. As the leading independent supply-side platform (SSP) for premium video advertising in the market today, Beachfront ensures pristine consumer viewing experiences across connected devices without sacrificing margins for publishers. The company’s video distribution and monetization platform works across Connected TV (CTV), desktop and mobile video environments. For more information, visit www.beachfront.com.
