An International Media Owner operating in the U.S. and LATAM had recently jumped into the programmatic ecosystem to bolster their monetization efforts. After a few months of testing and deploying various programmatic partners, it became increasingly difficult for the Media Owner to manage disparate sources of demand.
In surveying the market for a solution, the International Media Owner selected Beachfront’s Unified Decisioning technology and team of programmatic experts. Using the technology, the Media Owner enabled over 20 demand partners — spanning SSPs, DSPs, and direct advertisers — for real-time bidding against robust ad mediation settings.
Download your copy of the case to see how Beachfront’s Technology enabled the International Media Owner to:
- Drive significant lifts in CTV revenue, CPMs and fill rates across geographies and within FAST environments — including 4x CPM growth in the U.S. market.
- Unify demand management and ad mediation across more than 20 advertising partners, including SSPs, DSPs, and direct buyers.
- Improve advertising operations by resolving key challenges that had been placing a resource strain and burden on their business.
