As media buyers shift spend from traditional TV to CTV, there are untapped revenue opportunities abound for today’s ad-supported streaming platforms.
The TV ad market is undergoing seismic and lasting changes, with broadcast, cable, and streaming television all set on a collision course. As media buyers and advertisers begin shifting spend from traditional TV to CTV and streaming, there are untapped revenue opportunities abound for today’s ad-supported streaming platforms.
How can AVOD and FAST services best take advantage of these opportunities to win a greater share of TV ad dollars, while delivering exceptional viewer ad experiences? To answer this question and more, our VP of Product, Amit Nigam, joined OTT.x for a Wednesday Webinar in February 2023, during which he covered:
- An overview of the TV and CTV advertising market
- The latest CTV ad tech advancements that AVOD services and FASTs need to know about
- Best practices for ad monetization in CTV
An on-demand version of the webinar is available above. If you have any questions or would like to learn more about how Beachfront is helping AVOD and FAST services capitalize on convergence, please reach out to us here:
