Cross-screen video ad tech company Beachfront Media announced an update to their programmatic offering that is intended to optimize their supply side platform (SSP) for advertiser and publisher clients.
The update constitutes two parts:
- Added control over priorities within Beachfront’s mediation interface
- A Self-service Deal ID capability.
As programmatic mobile video buying grows, Frank Sinton, CEO of Beachfront Media says that the tools for programmatic buying need to be made easier….
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