Beachfront has teamed up with Beet.TV to produce a thought-leadership series exploring the manner, channels, and standards by which connected TV media is bought and sold.
Connected TV (CTV) advertising is set to reach nearly $35 billion in spend in the U.S. by 2025, according to eMarketer, with an increasing share of dollars flowing through programmatic. As with any growing market, there are plenty of challenges and opportunities that are emerging — and, today, those lie in the manner, channels, and standards by which CTV media is bought and sold.
How are CTV publishers and streaming services tackling these challenges and opportunities, to achieve revenue objectives while delivering a high-quality, premium ad experience to viewers? How are media buyers planning and transacting in CTV (and across TV screens more broadly) to drive marketing impact? Why is the standardization of program-level metadata, ad podding rules, and competitive separation practices so important in CTV?
To explore these considerations and more, Beachfront and Beet.TV have teamed up to produce a thought-leadership series titled, “Transforming CTV: Delivering a Better Advertising Experience for Viewers.” Running in the Spring of 2022, the series features executives and thought-leaders from TV networks, streaming services, agencies, and more.
In the first interview of the 10-part series, our VP, Head of Demand, Katie Long, spoke about some key challenges and opportunities facing media buyers and advertisers in connected TV. View the full interview for more:
Head over to Beet.TV to watch the series: “Transforming CTV: Delivering a Better Advertising Experience for Viewers.”
Interested in learning more about how Beachfront helps media owners and programmers deliver premium viewer ad experiences in CTV? Reach out to us here:
