As a result of feeling fatigued at the vast choice between comparable SVOD platforms and high subscription costs, many viewers are seeking cheaper options for streaming content. Free ad-supported TV (FAST) is expected to grow throughout 2022 and beyond, so what opportunities does this present for advertisers and media buyers?
FAST distribution is now seeming like an attractive revenue source for platforms seeking to capitalize on the influx of ad dollars flooding the connected TV (CTV) market. More than half of consumers use at least one FAST service, and feel they get just as much value as those who subscribe to ad-free versions, according to Fierce Video. What’s more, CTV ad technology is providing more relevant and “light” ad experiences in FAST environments, relative to traditional linear TV.
To provide insight on the rise of FAST adoption, the StreamTV Show hosted their annual Advertising Summit in August 2022. The virtual event featured a range of TV industry professionals — including our own Head of Demand, Katie Long — who each shared their expertise and perspective on the current and future state of CTV advertising.
Long joined Crackle Plus’ Philippe Guelton, TiVo’s Scott Maddux, and The Roku Channel’s Katina Papas Wachter for a lively panel discussion on why viewers are drawn to FAST services, and how streaming platforms can navigate this current paradigm shift. The session, “An Industry Deep Dive - Free-Ad Supported TV - How Far Can It Go?,” is available for on-demand viewing above.
If you have follow-up questions on the session, or if you are interested in learning more about how Beachfront is helping leading CTV media owners and FAST services drive greater revenue and deliver premium viewer experiences, please reach out to us here:
