Beachfront is now offering mobile vertical video for digital publishers, brands, agencies and advertisers. Driven by the way people tend to hold and use their smartphones, the shape of a new mobile video ad unit is coming into view: vertical.
According to a study by Yahoo, Nielsen and Hunter Qualitative, vertical ads on a mobile vertical screen can improve affinity by 80 percent. That high affinity, and coming to mobile viewers in a screen alignment that is native to their normal device usage, suggests that vertical will be increasingly common and important. To reach mobile viewers, agencies now need to consider the fact that horizontal-aspect ads alongside vertical videos on a mobile phone are virtually unwatchable.
“Video consumption by and large is happening in the vertical view on mobile, this means that advertisers need the tools and the opportunity to present ads in a similar format,” said Frank Sinton, CEO and Founder of Beachfront. “Beachfront is the first to provide vertical video ad units and make it possible for agencies and the brands they represent to present video content in the way it is being viewed most on mobile devices.”
Beachfront has added support for mobile vertical video in Beachfront’s programmatic video advertising platform, the cross-screen, video supply side platform (video SSP) supporting mobile OTT, and desktop video. This platform provides advertisers with enhanced ad targeting across age, gender, location. Connecting buyers and sellers programmatically, with fine tune controls on both the publisher and advertiser side, is a key focus of Beachfront‘s Video SSP platform.
Mobile Vertical video is also available on Beachfront Reach which is a content syndication platform that combines premium websites with relevant, high-quality video content, resulting in an engaged, targeted audience that advertisers seek. Content is published through an AMP – certified video experience for mobile web, and delivered through Beachfront’s video content network, and viewed on publisher sites and apps, resulting in immediate scale across 900 million monthly video streams.
To learn more, visit http://beachfront.com/vertical-video/ or reach out to: info at beachfrontmedia.com – to learn how you can leverage vertical video in your campaigns.